Features+ Interviews

Sustainable Student Project Comes to Life: An Interview with Sara Alway

There's no shortage of information on sustainable design. But accessible and concise information? That's another story. As part of a class project, Sara Alway, a graduate student at Tyler School of Art, designed a handy set of booklets for the eco-conscious homeowner. In this interview, Sara discusses the challenges of designing "green" and how her project was picked up by a local business.
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When Everybody Zigs, ZAG: An Interview with Marty Neumeier and Josh Levine of the branding firm, Neutron

In an age of me-too products and instant communications, keeping up with the competition is no longer a winning strategy. Today you have to out-position, out-maneuver, and out-design the competition. In this interview, Marty Neumeier (author of The Brand Gap and ZAG) and Josh Levine of the branding firm, Neutron, discuss why being different—really different—is essential to business success.
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DesignPhiladelphia Showcases Local Talent: An Interview with Beth Van Why

Philadelphia may be known for cheese steaks, soft pretzels, and Rocky Balboa-but great design? Beth Van Why thinks so, and as Project Manager of DesignPhiladelphia, Van Why is determined to make Philadelphia the next great American city for design.
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Finally, A Book on Brand Identity Worth Looking at: An Interview with Alina Wheeler

Is there some sort of taboo in the marketing community against producing an attractive book on branding that actually appeals to designers? In this interview, branding expert Alina Wheeler discusses her book, Designing Brand Identity.
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Dissecting Designers: An Interview with Steven Heller

Does something seem vaguely familiar with a lot of graphic design? In this interview, Steven Heller, co-author of The Anatomy of Design, talks about how designers continuously borrow from the past and present, and why that's a good thing.
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